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Wild Ride

What is Wild Ride?

An up-to-the-minute, no-agenda assessment of Alberta’s rapidly evolving provincial scene that weaves political insight with proprietary polling.

Subscribe to Wild Ride

The Wild Ride was established by Janet Brown and journalist Paul McLoughlin in 2009. 

Polls are conducted every three months, or more frequently when political events warrant.


Each quarter we track leader approval, voting intention, and economic confidence.


We also regularly track a wide variety of special themes including, most important concerns, fiscal issues, and sources of information on Alberta politics.

An annual subscription provides a year of regular updates with the latest polling numbers and analysis.


Subscriber Benefits:

  • Reports delivered quarterly, or more frequently when events warrant
  • Annual subscriptions include a complimentary presentation
  • Add your own proprietary questions to the Wild Ride survey

Experience the Wild Ride

The Presentation

Paul McLoughlin and Janet Brown deliver a dynamic, in-person presentation examining Alberta’s evolving political scene. Wild Ride uses current polling data to explain today’s political environment and to develop possible future scenarios. It also includes the “story behind the numbers,” providing context for how and why the current political environment exists and how it could affect your organization.

Janet and Paul discuss:
  • Who’s who in government,

  • What policy changes you can expect and when,

  • Current political party support,

  • Party leader approval,

  • Economic confidence, and

  • The likelihood and consequences of several political scenarios.

The Wild Ride Team

Paul McLoughlin

Paul McLoughlin has been a keen observer and analyst of Alberta politics since 1983 when he became a member of the Alberta Legislature Press Gallery.

In 1993 he formed Word of Mouth Communications, which publishes Alberta Scan, a weekly newsletter about Alberta politics. Alberta Scan is read by a broad section of federal, provincial, and local politicians and bureaucrats, industry associations, media outlets, and others looking for current, in-depth political information.

An active broadcaster, Paul is a Thursday morning fixture on CBC Radio in both Calgary and Edmonton where he has had a weekly column about Alberta politics since 1993.

Paul provides in-depth political monitoring and analysis to a diverse cross-section of Alberta organizations.

Janet Brown

Janet Brown has been examining and tracking public opinion in Alberta for more than 30  years.

In 2002, she founded Janet Brown Opinion Research, which focused on providing Alberta-based public affairs and marketing research solutions to public and private sector clients. 

Janet is often invited to speak about political and social trends and is frequently asked to remark on issues of the day by the news media. She is co-author of a chapter in “Orange Chinook: Politics in the New Alberta,” which examines polling accuracy during the 2015 Alberta election.

Learn more about Janet Brown

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