An Independent Research Firm
Janet Brown Opinion Research is an independent organization. We recommend the most effective research solutions for our clients, be it a telephone survey, an online survey, focus groups, or in-depth interviews.
Public Opinion Polling
Janet is a well-respected pollster, and public affairs research is her specialty. We’re regularly helping a diverse range of organizations stay current on social trends. The media considers Janet to be a trusted source for commentary and analysis on the political mood.
Advertising is an expensive endeavour, and we design research that helps to ensure our clients spend their advertising and communications budgets effectively. This includes pre-testing creative, and tracking the reach and effectiveness of campaigns on key audiences.
Find out where your organization and your brand stand with the public and key stakeholders. A reputation study will not only determine the areas in which your organization is doing well or needs improvement, but also which of those areas are most closely tied to your overall reputation.
Member and Employee Research
Looking inward can be just as important as looking outward. Find out what your employees, members, or stakeholders think about your organization, so you can increase engagement, morale, and loyalty. Whether it is ongoing tracking of engagement or as part of change management, learning where people stand is the first step in bringing them on-side.
Approach and Methods
When you need a truly representative snapshot of public opinion, the best way is through computer-assisted telephone interviews administered to a random sample of the population. We improve upon this tried-and-true method by including mobile numbers.
Online research can be an efficient and cost-effective way to reach certain segments of the population or when you’re interested in getting people to respond to visual materials.
Surveys aim to find out “what” people think. Focus group aim to learn “why” people think that way. For the client who wants to explore an issue in-depth, focus groups can be a useful tool.
Sometimes a topic can be too complicated, too sensitive, or to logistically difficult to study in a survey or focus group. In these cases, the best way together data is through one-on-one interviews.