PC party renamed to Progressive Tory Party of Alberta, ex-UCP MLA announces - December 20, 2025

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Pollster Janet Brown said she thought it was clever to substitute "conservative" with "tory," But she said leaders are more important than what parties are called and questioned the attempt to resurrect the PC brand.

"It's an old brand," said Brown, adding "tory" is outdated, too.

"You have to be a bit of a political nerd to even know what the word 'tory' means. It's a word we used a lot 20 years ago, but we don't use it anymore."

Guthrie admitted "tory" is an older nickname but said it's familiar to former Progressive Conservative supporters. He said in field testing, younger Albertans thought it sounded young and fresh.